Products are successful if people like and use them well. However, usability problems interfere with the satisfaction of users - and these can only be revealed through the dialogue with real customers.
We test the usability of your products. Because if you don't ask, you don't get.
Why?
How?
For a user test, you need objective users, target-oriented questions and trained observers. If you bring all these things together, you gain insights into the thinking and behavior of your users and find out your products weak spots.
What?
Our experts prepare the test and moderate it with targeted interview techniques. They perceive all nuances, especially the non-verbal ones. Your product team observes live in order to evaluate the results in the subsequent workshop.
Many products have similar problems
Sometimes the conversion rate is too low or the users behave differently than expected. After months of development, you are usually already routine-blinded and overlook many usability problems that disturb and even annoy users.
The four elements of successful user tests
What is the outcome of a Testing Day?
Hurdles in the usage and the "user journey" will be revealed.
You develop a deeper understanding about the users, which in turn can lead to new product ideas.
You will receive a specific list of usability weak spots and tasks for your team.
Case Study: Wüstenrot
Together with Wüstenrot we have run their newly developed check immediately through two usability testing loops. After the first test, the project team was able to fundamentally change and improve the check. Especially obstacles that could lead to a bounce, were removed by the team before the launch, thanks to user feedback.
Read full case study.
Thanks to Empatic, we have gained important insights and were able to maximize the user experience of our application.
— Nina Tamerl, Head of Innovation & Marketing, Wüstenrot Group
Test early, test often!
Together with you we plan a user test for your product. Before or after the market launch.