Our expertise in a nutshell
From problem definition to programming: Empatic guides your UX project from conception right to the successful completion, or takes on individual phases.
1
Exceptional digital products start with research.
A deep understanding of the industry and users are of utmost importance for our interdisciplinary team. Research methods such as card sorting, interviews, digital analysis and observations in the lab setup allow us to understand your users.
2
A well-thought-out UX strategy combines business objectives and user needs.
We develop a custom-tailored strategy based on results from research that serves as a guide during the design process. With a clear structure and appealing aesthetics, we provide optimal conversions and sharpen your (digital) brand.
3
Approaching the design process with creativity and rationality.
Our design process is based on efficient information architecture. We develop design mock-ups in iterative steps up to the first clickable prototypes. Our choices at this stage are not random, but are always well-founded and supported by data.
4
Technology and aesthetics are top priorities during implementation.
Through talks with the client, designs become wireframes: precise plans for the programmer. The product is given an aesthetic interface and is implemented by our (or your) programmers. Our team delivers a bug-free product on schedule, so there's nothing to get in the way of a successful launch.
5
Measuring and improving for perfect digital products.
The launch is the best opportunity to collect and analyze large amounts of real user data. By methods such as A/B testing, you can further optimize the user experience and increase conversions.