Three reasons for user-unfriendly UX-Design
Torturing users with counterintuitive UX design? Some companies do that by accident and others even make a success out of it. One startup even made it to the stock market with its terrible user experience design.
19th March, Josef Mayerhofer
Most people think that user experience design is all about creating the best and most intuitive experience for users. Website and Apps that are well structured and manage to simplify the most complicated processes are praised for their good user experience design and serve as role model for other companies and startups. Nevertheless, there are situations in which an intuitive interface can have the opposite effect. Yes, there even is a startup that was crowned a unicorn and made it to IPO, due to its intentionally confusing UX design. Here we go, three reasons why, in some rare cases, UX design should be counterintuitive: