What is UX design?

User experience design is an essential aspect of all digital products, whether of a web page or an app. Why is UX design so important? We’ll try to explain it in a nutshell.

2nd JulyJessica
User experience design or UX design is about analyzing, creating, and optimizing the experience of the user. User experience is a very complex issue because it involves the complete experience (e.g., thoughts, emotions, and needs) of a user during the interaction with a digital product. The goal of UX designers is to improve this experience. This means, for example, that complex processes are displayed i...