With our Product Elevator event format, we help to enable quick and uncomplicated user research and discover optimization potential for the user experience. We carry out an expert review and usability tests in order to develop solutions for a better UX together. These solutions not only promote easier use, but also a higher impact and better sales figures.

This is exactly what we set as our goal with Femble. The health platform is more than just an app – it’s a personal companion that helps women to better understand their bodies and improve their wellbeing. With AI-supported recommendations on nutrition, exercise and mental health, Femble adapts to the individual needs of its users. But even the best mission can lose its effectiveness if the user experience is not convincing. Our UX audit helps to close this gap.

Together with Femble for a Better User Experience

The Femble app underwent a comprehensive UX audit as part of the Product Elevator. At the same time, potential users tested the usability of the app, accompanied by creative design thinking methods, in order to develop concrete suggestions for improvement. The combination of new perspectives and collaborative problem-solving provided valuable insights for the further development of the app.

HIdentifying Challenges, Developing Solutions

Three key topics emerged from the UX audit and the usability tests with potential users:

• Tracking is a Pain

  Daily data entry, a core component of the app, is currently too time-consuming. Instead of promoting a helpful routine, the high effort causes frustration for many users.

• Design vs. Usability

  Minimalist design may seem appealing at first glance, but it can significantly impair user-friendliness and thus the motivation to use the app. If important functions are pushed into the background and navigation is made unnecessarily difficult, not only does user enthusiasm decrease, but also the duration of use.

• Accessibility

  Low-contrast text, small font sizes and a lack of customization options make it difficult for certain target groups to access the app which then reduces the user experience.

Measures for a Better User Experience

In an interactive workshop, the results of the UX audit and usability tests were analyzed and practical solutions were developed together with the Femble team:

Facilitate Tracking:

• Automated suggestions based on previous entries
• Reduced input fields with helpful default settings
• Personalized notifications with quick input options
• Visible tracking on the start page combined with a shortened query of the most important information enables fast and intuitive use

Optimize Design:

• Clear distinction between buttons and texts
• „Back“-buttons in the sign-up process for more flexibility
• Combination of illustrations/animations and clear explanations
• Micro-animations for more enthusiasm during use
• Dynamic design, adapted to the different cycle phases

Strengthen Accessibility:

• Improved contrasts and adapted font sizes
• Larger Icons and highlighted call-to-actions for easier use

How Femble Becomes Routine

An UX audit is not just a technical analysis, but also a journey through the users’ perspectives. With the measures developed, Femble can not only increase user loyalty, but also noticeably improve the daily user experience. After all, a health platform is only successful if it is used regularly and with pleasure.

Your Next Step: Become Part of the Product Elevator

The Product Elevator supports your company in optimizing the experience strategy and in increasing usability and usage impact. We take care of the organization, including the right testers, while you can concentrate fully on content and results.