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Luloop To Social Service in one week

Strategy &
Service Design
for Luloop -
a reusable
container system

Luxembourg is leading the EU with reusable packing laws, and these changes require fast, smart solutions like Luloop. After 5 days with us, everything was in place: business strategy, service design, and prototypes for 2 digital products.

  • Background

    Luloop is a start-up from Luxembourg – where they have been offering a deposit system for reusable to-go cups for many years. With several legislative changes gradually banning single-use plastics by 2025, Luloop’s vision is to offer a full service for food containers, from cups to pizza boxes, for takeaway gastronomy in the future and have an even deeper impact.

  • Challenge

    Luloop’s founders approached us without a business model – but under time pressure. Their business model and service concept had to be ready quickly in order to launch quickly and take advantage of the new laws. Their service had to stand out from the competition and include a nationwide solution for returning containers. All of this, of course, had to be rounded off by profitable pricing.

Kollaboration beim Design Sprint

Project Process

We developed the complete service within a 5-day service design sprint – that was tailored to the unique needs of the Luloop team. In preparation, we dove deeper into the problem and objectives in a preliminary kick-off workshop, and conducted a variety of interviews with potential customers and users. During the design sprint itself, the focus was on the business model, which we used a basis for rapid prototyping.

With the help of the Business Model Canvas (BMC), which represents all the important areas of a business model, we worked out the “company DNA” together, quickly and clearly: What value does Luloop offer? What “jobs-to-be-done” is it about, what task do potential customers want to do? And why is Luloop’s service interesting for them?

We also looked at the financial side of the project: what costs are involved, how much needs to be invested, and what does a profitable pricing system for Luloop’s service look like?

Based on this, we were able to fill in the Service Blueprint. On a large poster, we visualized step by step the individual actions of the customers as well as the associated processes on the side of the restaurants that dispense the reusable containers.

Finally, we derived from this the necessary activities that Luloop has to perform in the background. The end result was a holistic and well-rounded service concept.

Eine Wand mit Post-Its zur Ideensammlung


  • Business Model Canvas

  • Competitor Analysis

  • Design Sprint

  • Discovery Workshop

  • Jobs to be done

  • Minimum Viable Product

  • Personas

  • Prototyping

  • Service Blueprint

  • Target group interviews

  • User Journey Mapping

  • User Test


  • We can’t share a lot of details just yet, but we’re excited to see where this idea goes, and we’ll be sharing everything as soon as we can!

Are you ready for your own business?